A small profitable business in a small town. Business ideas - services to the population in a small town

There is an opinion among the inhabitants that starting a business in a big city is much easier and more promising than in a locality with a population of no more than 50,000 people. Undoubtedly, in a big city there is more demand, more opportunities, but at the same time, there are many more problems there.

If you think that small towns are unattractive for starting and developing your own business, then this opinion is erroneous. It doesn't matter where you live - you can learn how to make money everywhere and, most importantly,.

If you are interested in how to start a business in a small town, where to start, how to avoid many mistakes at the very beginning of the journey, and what to pay attention to in the first place, then this article will be useful for you.

Business from scratch in a small town: pros and cons

So, if you have made the final decision to open a business in a small urban-type settlement, then you need to realistically look at the situation and weigh all the pros and cons of this undertaking.

Remember: starting your own business must be taken seriously, because if you make even the slightest mistake in the beginning, then you cannot do without big losses in the future.

What are the disadvantages of running a small business in a small town?

Positive points

If you read everything written above and are a little upset, you don’t need to do this. Remember: where there are cons, there are sure to be pluses. In everything you need to try to find something positive. Otherwise, don't get down to business.

Let's designate advantages of small business in a small settlement.

  • The cost of rent. This can be called the most "fat" and decisive plus. In a small town, you can rent a huge room for a purely nominal fee. A beautiful, presentable office can be rented for mere pennies.
  • Lack of competition. If you manage to occupy a free niche in the market and thoroughly gain a foothold in it, then hardly anyone will be able to move you. You will be able to have exclusive rights to a certain type of activity for a long time.
  • You can hire for your business cheap labor. In small towns, there is a problem with employment, so many are happy even with minimal earnings.
  • In small towns it is much easier to conquer credit customer confidence. If you manage to please one or several influential citizens at once, you will soon be able to feel how quickly and effectively word of mouth works, and the whole town will talk about you as a good businessman.

What kind of business can you do in a small town?

Let's say you decide to start your own business. "What to do in a small town?" - you ask. Consider which areas of small business are moving forward in small towns most successfully.

  • According to statistics, the most profitable small business in Russia is sales. It will always exist. People will always sell and buy something. What store can you open in a small town? Especially profitable, building materials, clothing and household chemicals.
  • Many aspiring entrepreneurs succeed in the field service provision on and health.
  • Active and creative people can express themselves in organization of various holidays. This does not require large investments, except for the purchase of musical equipment to accompany events and costumes.
  • It is considered a profitable small business idea for a small town. To accommodate mini workshops you will not need large areas, which means you can save money on rent. These can be production of sausages and dairy products, as well as small canning factories.
  • Can be good earn and in the Internet. What is meant? Creation of websites or blogs, online consultations, etc.

Small town business ideas

Which store to open in a small town: an idea with a flower boutique

For a small town, an idea related to is perfect. If there are not very many such outlets in your city, then you can try your luck in this type of entrepreneurial activity.

How to open a flower shop in a small town?

  • Approximate expenses for opening - 180,000-200,000 rubles.
  • Profit- you can actually earn an average of 50,000 rubles and more. Do not forget that the trade in this product is seasonal.
  • Payback store of fresh flowers - 10-12 months.
  • Approximate profitability flower boutique is from 30 to 35%.

How to organize pizza delivery?

What does it take to open in a small town? For a small establishment, a room of 25 square meters will be enough. m. The main thing is that everything complies with the standards of the SES.

Pizza delivery as a business idea from scratch for a small town includes:

  • expenses for opening - from $10,000 to $15,000;
  • profit on average - from 70,000 rubles;
  • payback- 1.5-2 years;
  • profitability – 25%.

Minor household repairs, or a husband for an hour

Such a type of business as the provision of small household services to the population appeared in the late 2000s and has been developing quite successfully since then.

The life of a modern person passes at such a pace that he practically does not have time for household chores. Therefore, many prefer to use the help of a master repairman.

If such a service company is organized at the proper level, it can bring good profits.

At the moment, an enterprise like "Husband for an hour" has a wide target audience, and such services are in demand not only in large cities, but also in small regional centers.

Before you get started, you will need to buy a set of necessary tools or use what you already have.

  • Average size costs- from 16,000 to 20,000 rubles.
  • If you have a sufficient number of orders, then on average you will be able to earn from 40,000 to 60,000 rubles in 30 working days.
  • Payback- 2 months.
  • Profitability comes up to 50%.

Growing green onions as an example of a successful small business

If you own a small space (60-80 sq. m), then you can consider this area as a fairly promising business.

As an example, let's study the main financial indicators of growing onions in hydroponics:

  • starting investments– from $1,800 to $2,000;
  • every month for one cycle of growing young onions you will have to spend$ 200 (this includes the cost of watering, lighting, heating and planting material);
  • profit. If you find a wholesale buyer, then in 22 days you can earn $ 1,100 (550 kg of onions for $ 2). In this case, the net profit will be - $ 800;
  • payback project - 3 months. This payback period is considered a record among all areas of business;
  • profitability greenery growing business - more than 40%. This is a very high figure.

Small business idea at home: handmade

Today, more and more people are trying to make money on what they are best at doing with their own hands -. But do not forget that this type of earnings will bring a certain profit only to those who know how to do at least something professionally.

What can be a business for women in a small town? For example, knitting, sewing, decoupage, beading, soap making, making greeting cards, and many others.

  • Dimensions investment can fluctuate over a very wide range - from several hundred to several thousand rubles;
  • Profit– from 40% of the invested funds;
  • Payback business - in record time - 1-2 months;
  • Profitability - 100%.

Second hand as a profitable business idea in a small town

The crisis phenomena, which are acutely felt at the moment by residents of all regions of our country, are the reason that many ordinary people are forced to turn their eyes to cheap stores - or second-hand. Some do not dare to admit that they visit these outlets, but, nevertheless, almost every one of us has a couple of second-hand items in our wardrobe.

Approximate financial indicators of second-hand:

  • at the start for you need at least $3,000-6,000;
  • in the first few months profit will be $250-500, in the future these figures will grow;
  • payback this enterprise - 1 year;
  • profitability These figures are very difficult to express in numbers. Some experts say about 40-50%.

Prospects for the development of small business

If you have already decided what kind of business to do in a small town, then keep in mind that, despite the fact that in our country there are many problems associated with small business, there are still good prospects for its development in the coming years.

Specialists who work in the field of small business formation have made tentative calculations, according to which it becomes clear that small business has good reserves in order to successfully develop further.

What specific steps have been taken by government agencies to support small businesses?

A few years ago, a number of important changes to the legal framework:

  • significantly simplified the registration procedure;
  • number has been reduced to a minimum;
  • special bodies have been created that successfully protect the rights of entrepreneurs in banks;
  • lowered the maximum income in order to be able to switch to;
  • small and medium-sized businesses began to be admitted to public procurement orders.

The state offers a helping hand to small and medium enterprises. And businessmen note that this assistance is quite tangible.

At the moment, there is an active discussion of issues related to the revival of Russian entrepreneurship. Perhaps this is the only way out of our country's economic crisis.

There are quite a lot of opportunities for implementing small business ideas in a small town in Russia. The main characteristic features that an entrepreneur should possess are ideological and patience.

The government of the Russian Federation successfully solves strategic problems related to the development of small business. Various tools are used to achieve this goal.

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You will learn how to start your business from scratch in a small town and what to do to make it profitable. What business ideas with minimal investment are most justified in the province?

A small town is not a hindrance for large, and even more so for medium and small businesses. Entrepreneurial people are everywhere - if there is a desire, and you can realize your potential in a small village.

Do not rush to move to megacities - their smaller counterparts also need jobs and quality goods / services. In this article, we have prepared an overview of business ideas for small towns. These ideas are easy to implement and do not require large investments.

Business in a small town - how justified is it

Let's start with the fact that there is no clear definition of a "small" city. This concept is relative and largely subjective. For one businessman, these are places with a population of less than 50,000 inhabitants, the second one feels comfortable in cities with a population of 100,000-300,000 people, and for a third, even half a million will turn out to be small.

According to official data, only 37 out of 1,100 cities in Russia have a population of over 500,000. This means that we have many sites for building a small local business.

Most often, in such settlements, those who have lived in them all their lives or have relatives open their own businesses. But modern technologies allow you to set up a business almost anywhere and control it remotely in the future.

At the same time, minimal investments are required to open, since the cost of rent and the level of wages of workers in the province are an order of magnitude lower.

Small towns tend to lack infrastructure. People lack a variety of products, entertainment, services. If you live in such a town, you yourself will say with confidence what you lack as an inhabitant of it.

But what if you don't know the locality intimately enough to know about its problems? Any startup starts with an analysis. First you need to study the city and its infrastructure and find out what its inhabitants need.

We have selected several relevant areas that are well established in small towns.

Popular areas of business in the province

Consider the most popular areas of business in small towns.

Choose in these areas - you can't go wrong.

Services sector

Services are always and everywhere in demand by the population. But what is included in this broad concept? Hairdressing, legal, trucking, home training, etc. Within a small town, it is better to pay attention to the types of services that residents need regularly. Tire service, car service, shoe repair.

Whatever area you choose, you need to closely study your potential competitors and, if possible, collect “news from the fields” - find out what the residents do not like in their work, what needs to be improved and added.

Sale of goods

The most banal, but at the same time win-win option is a grocery store. In provincial cities, shops do not pamper residents with a variety of assortment, and federal grocery chains have not yet reached many.

In addition to basic necessities, residents lack quality clothing and footwear, household goods and other things. Market research will allow you to identify which areas are not covered and choose the right niche.

Production

Most often, small towns are located at some plant - a city-forming enterprise where most of the population works. Open your own production - not a factory, of course, but a small full-cycle enterprise. For example, a bakery - in many cities there are problems with quality bread. Take this niche, there will be no end to buyers.

In addition, the labor force is cheap and there will always be employees for a company that assembles shovels, for example, or the production of paving slabs. But then you will have to establish sales in other regions and district centers.

You will not only earn money, but also create additional jobs, and in case of great success, a family business that you will pass on to your children.

What kind of business can be opened in a small town - TOP 8 ideas that work

This is only an indicative list, which is not necessarily limited.

flower business

I want to voice an unusual, but interesting option for making money on flowers.

In small towns there are many private houses where industrious women compete in growing a wide variety of flowers. In the summer, organize the purchase of the most beautiful specimens for a small fee and make successful compositions from them. And in winter, engage in the traditional supply of flowers for the holidays and provide services for decorating weddings and other celebrations.

Renting premises

This profitable option is for those who have a free amount to buy residential or commercial space. Pay attention to the towns at the ski and traditional resorts - in the high season, daily rent is very in demand. And in the low season, you can rent the premises to business travelers.

The advantage of this option is that you will not lose your invested money in case of failure.

Commission shop

Since in most cases the level of wages and the purchasing power of the population are low, people more often have to turn to Second Hand stores.

Arranging the supply of things is not difficult, you just need to take into account the tastes of the population. If you want to expand your business, sell not only used clothes, but also other goods. A pawnshop becomes a logical continuation of such a business.

Repair of household appliances

In places with a population of more than 20,000 people, there are already stores of federal chains that sell modern household appliances - all kinds of multicookers, coffee machines and hobs.

Not every man knows how to repair newfangled appliances. Yes, and already well-worn microwaves and vacuum cleaners also need periodic maintenance. People here are more used to fixing a thing than throwing it away when it breaks. Therefore, the flow of customers to a good specialist is guaranteed.

Opening a private kindergarten or development center

If in large cities people pay from 10 thousand or more for a private garden, then here be prepared for lower bills. Nevertheless, private kindergartens are in great demand among the population against the background of the reduction of preschool institutions. Of course, in this case, it is necessary to carefully select staff and control nutrition.

In provincial cities, there is not enough variety of entertainment and educational programs for kids. Within the framework of the development center, several groups can be offered to choose from. The only question here is where to find competent personnel.

Now for kids there are a huge number of developmental programs that do not require special training - just love children.

Finger painting, sand therapy, baby yoga and the first steps in English will fit perfectly under one roof. And the traditional children's playroom will become a favorite pastime for mothers and babies.

Furniture repair

The low level of wages does not allow the inhabitants of the province to buy expensive modern furniture. However, everyone has a need for beautiful and high-quality things. If you have a friend with golden hands in mind, organize a tandem where you will organize the business and attract customers, and your friend will repair and update outdated furniture.

It is only necessary to purchase the necessary tools and materials, and send a friend to courses on upholstering upholstered furniture. This is a very profitable option, despite its apparent simplicity.

hairdressing services

It also happens that in small towns there are not enough beauty specialists. Hairdressing services will be in demand always and everywhere, as long as people's hair grows. But besides this, women love manicure, cosmetology, makeup.

If you have a degree in hairdressing and are leaning towards opening your own office, take courses in makeup or aesthetic cosmetology. So you will expand the list of your services, which means you will increase the number of customers.

Shops of the "All for 50" format

This is a real money magnet, especially in small towns. The biggest difficulty in organizing the work of such a store is the calculation of the profitability of sales, since the purchase cost of some goods is higher than the selling price.

This is compensated by a large margin on other groups of goods. You can start small by putting cheap and functional products on the shelves. And in the future, after studying the needs of the population, to supplement the assortment. And promoting such a store is as easy as shelling pears - housewives and word of mouth will do it for you.

There are other options: buying a franchise of a popular catering establishment such as KFS, a dumpling or pizzeria, a karaoke bar, a bowling alley or a dry cleaner, where they will help you at the opening stage. But they are quite expensive and have their own pitfalls, so we will leave them for another article.

Where to start - step by step instructions

The key to the success of any undertaking is a well-planned plan to achieve the goal.

Take advantage of expert knowledge.

Step 1. Choose a direction and analyze competitors

First, decide which direction will bring you more pleasure in your work. What can you do with enthusiasm?

After you find the answer to this question, answer the following one: will this case be useful and in demand in the location you have chosen?

If yes, then proceed to the study of competitors. The following indicators are important here: their location and distance from each other (it is better to visualize this on a map); level of service, price range and breadth of assortment.

All these indicators are best summarized in a comparative table that will clearly show the pros and cons of your competitors. Do not be too lazy to visit their establishments yourself and personally evaluate the work.

Step 2. We draw up a business plan

In a business plan, you need to take into account all the costs and prescribe all the steps to implement your idea.

First, write down each task in as much detail as possible and the time it takes to complete it:

  • search for suitable premises;
  • selection of employees;
  • search and purchase of equipment;
  • production of a sign;
  • what repairs need to be carried out in the room;
  • staff training;
  • registration of a legal entity - for a small business, an individual entrepreneur is enough.

Then do the costing.

Here are the main items of expenditure:

  1. Rent.
  2. Internal and external design of the point.
  3. Equipment costs: Don't have to buy if you can rent.
  4. Employee wages.
  5. Advertising costs: outdoor advertising and advertising in social networks, posting ads, making booklets (optionally depending on the type of your business).

Step 3. Launching the project and looking for clients

After you have completed all the points of your business plan, decide what you will do yourself and what is better to entrust to contractors. Often start-up entrepreneurs take on the entire burden of tasks in order to reduce costs and fail.

If you don’t know how to attract customers to your All for 50 goods store, then put your trust in the hands of SMM specialists who will be able to show your store’s advertisement to the residents of the town.

How to properly analyze the market and competitors

Competitive analysis provides the basic information for drawing up a business plan based on market needs. A map of the location of competitors will help you choose the best location for your point.

Keep in mind that it is advantageous to be located next to related businesses. So, it is advisable to place a flower shop near a confectionery or alcohol store; tire fitting - next to the car service; furniture repair - next to a furniture store.

Competitive Comparison Table provides comprehensive information on what prices to set and what products or services to add to your assortment in order to outperform your competitors. To complete the picture, ask your friends or post a survey in the settlement group on social networks.

The more you know about your competitors, the better your chances of outperforming them.

How to grow your business

Competition in the provinces is often small but fierce. How you present yourself to the local community in the first place will play a key role in the future of your business. Therefore, always try to provide the highest quality service.

Large retail chains took the example from the West and were the first in the country to introduce service standards. It takes a long time for these standards to reach the provincial cities, and here people pay more attention to the courtesy of the staff and the quality of service.

Teach your employees to smile and wish you a good day - and soon you will notice how the number of regular customers has increased.

Conduct regular mystery shopper raids on the most brisk of competitors and apply the information you receive to improve your business.


You should not spread rumors like “one client told me that he bought an expired product from Vasily the other day,” if you can’t back them up with anything. Word of mouth in the villages works both ways, and in this way you will only ruin your reputation.

Loyalty programs work great in an environment of limited competition. Since there are not so many clients, try to look for an individual approach to each. Friendly attitude and individual privileges are the best engine of trade in such conditions.

What is the basis of a successful business in a small town

And a few other key success factors.

Memorize them and don't forget to put them into practice.

Availability of goods

Keeping in mind the level of wages and the purchasing power of the population, try to keep prices always at the same level. And take this into account when developing a price range - in the difficult conditions of small towns, price stability is important to people.

And do not forget that in a city that can be walked around in 30 minutes, it is not difficult to go to a nearby store where prices are lower.

Close attention to competitors

A small number of competitors is one of the main advantages of entrepreneurship in small towns. Always stay up to date with competitors and changes in their work. Any mistake by a competing firm is a chance to improve its performance.

Consistently good reputation

The opening of a new store is a big event for the life of a provincial settlement, so be prepared for close attention from the residents.

During this period, everything must be perfect - the quality of service and goods, the level of service and ongoing promotions. If you manage to win the favor of buyers at this stage, then the flow of regular customers is guaranteed to you.

A few more video ideas:

Conclusion

It is not necessary to live in a metropolis to open your own successful business. Quality and a serious approach to business are valued in any city. Technologies used in business today allow us to work from anywhere in the world.

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small town business ideas

What profitable business can be opened in a small town? It all depends on your preferences, opportunities, starting capital. It is best for a beginner to try to gain a foothold in the field of trade. To begin with, it is enough to open a small food shop or a press kiosk. In the service sector, you can also organize a small but profitable business. Small towns often lack the basic services that city dwellers need. For example, dry cleaning, car diagnostics, clothing repair, entertainment center, etc. When choosing a niche for organizing your business in a small town, consider competition. You should not open another grocery store if there are already several in the neighborhood. Competently analyze what people in their city lack and give it to them.

Starting a business in a small town is often more difficult than in a big city. A novice merchant needs to take into account the specifics of working in a small town. How to choose a line of business? What to consider in order to withstand the competition? What benefits can you expect? Answers to these and other questions, as well as fresh ideas for business in a small town - in our article.

What will you learn about?

Features of business in the province

In a small town for 52,000 inhabitants, a custom-made kitchen salon was opened. The first months there were many clients, the investments paid off, but a year later the company turned out to be unprofitable and went bankrupt. Why did it happen? Perhaps the entrepreneur did not take into account the specifics of doing business in a small town. Families who need a custom-sized headset purchased it in the first months of the salon's operation. The rest go to order kitchens in the regional center or buy inexpensive mass-produced furniture.

To open a business and not burn out, consider the features of a small town:

  • Low purchasing power. The level of wages in the province is low, so essential goods and services are in demand.
  • Low level of competition. There are two reasons for this: either local entrepreneurs have lost sight of a promising direction, or the products are not in demand among the population of a provincial town.
  • Minimum costs for opening and maintaining a business in a small town. Rent and advertising are cheaper than in large settlements. Staff salaries are also low.
  • Lack of qualified personnel. High-class specialists do not see growth prospects in a small town and leave the provinces.
  • Rapid dissemination of information (word of mouth). In a small town, word of mouth about your business spreads instantly. If you pay attention to the quality of service and service, you will quickly gain a good reputation and increase the flow of customers.

In addition to the general rules, other features must be taken into account: proximity / remoteness from the regional center, local traditions and established habits of residents.


Choosing a business area and market niche in a small town

When choosing a direction for a small business in a small town, they rely on the same rules that are everywhere:

  • Income. Activities that cover the needs of people will bring money faster.
  • Professionalism. It is easier to develop a direction in which the entrepreneur is an expert.
  • Interest. A business that does not cause pleasure to the owner is more likely to fail.

A successful business lies at the intersection of three areas

The choice of field of activity is not limited. The status of a small city makes only some adjustments to the business project.

Trade: food, clothing, household goods

It is necessary to identify products that are in demand in a small town. If there are chain stores in the region, it will be difficult to compete with them, so you need to come up with your own "chip" of your business. For example, a 24-hour convenience store or convenience stores, so that the buyer can purchase daily demand goods within walking distance.

The approximate amount of investment to open a grocery store in a small town:

Premises - from 50 sq. m at 300 rubles = from 15,000. New or used equipment (shelving, refrigerators, shop windows, online cash desk) - from 400,000. Staff salary - 2 sellers of 15,000 each, a cleaner 7,000, a loader 10,000. Insurance deductions - 30% in the PFR, FOMS, social insurance. Total: 47,000 salary + 14,100 taxes. Goods - at least 300,000. At the start, the entrepreneur is unlikely to be shipped goods with deferred payment, so the assortment must be paid immediately.

TOTAL: at least 776,000 rubles.

Services: hairdresser, tire fitting, handyman for an hour, laundry, coffee shop, taxi

Exclusive business offers in the provinces are unpopular. At the same time, standard services in a small town are always in demand. For example, a spa with salt caves and silk baths will be empty most of the time, but a good manicurist or an experienced hairdresser will not be left without work.

The approximate amount of investment for opening a tire fitting:

Premises - you can use your own garage. Equipment (balancing stand, pneumatic wrench, tire changer, rolling jack) - the cost of the kit is an average of 100,000 rubles. Staff salary - two shifts of 2 masters on a piecework salary of 10-15% of the order. Contributions to funds - 30%. The amount of deductions depends on the money earned by the staff: in the season - more, in the off-season - less. Consumables (sealant, rubber cleaner, patches, cargo, etc.) - from 50,000. Utilities - 5000-7000 per month.

TOTAL: 150,000–200,000 rubles

Manufacturing: building materials, furniture, windows, doors, food

The scope of business in a small town is chosen, focusing on the needs of local residents or for sale to other regions. In the second case, the cost of delivery must be included in the pricing. With expensive shipping, the product will lose to competitors in price. In a small town, you can start processing local resources, which will allow a businessman to save on the cost of raw materials. For example, the release of bottled water from a source or canned food from forest mushrooms and berries.

Director of the Russian School of Management Anastasia Borovskaya

Work through three possible scenarios: negative, realistic, and optimistic. You need to plan your every step and assume that not everything will go according to plan. In this case, you need to have a financial and temporary airbag, as well as the ability to attract employees whom you did not originally intend to take on the team.

The approximate amount of investment for the opening of a workshop for the production of foam insulation (insulation and noise insulator):

Premises - 60 sq. m for 150 rubles. = 9000 Preparation of the premises (ventilation, lighting) - 20,000 Equipment (gas-liquid installation, molds) and tools - an average of 110,000 Staff salary - 3 masters of 15,000 each. Deductions - 30% to funds. Total 45,000 salary + 13,500 taxes. Transport for finished products - we need a GAZelle 2012–2014. for 350,000–400,000. Materials for production (urea-formaldehyde resin, phosphoric acid) - from 100,000 TOTAL: from 700,000 rubles.

Farming: breeding farm animals and birds, growing flowers, seedlings, vegetables, fruits, berries, herbs

The popularity of farm products is growing. Therefore, buyers are easy to find. On the basis of an agricultural enterprise in a small town, you can open processing shops (sausage, ham, canning, meat semi-finished products, and others). This is a great business option with costs up to half a million rubles.

The approximate amount of investment for the development of a rabbit farm in a small town:

Land - from 5 acres. Renting land for a year costs 30,000–100,000 depending on the region. You can adapt your own plot for a rabbit farm. Cages for rabbits - fattening cages for 6 heads - 20,000 each, mother cells for 2 rabbits - from 10,000. If you make the cages yourself, the consumption will be 2–2.5 times lower. Livestock - 50 monthly rabbits at 500 rubles each = 25,000 Feed (hay and compound feed) - from 70,000 TOTAL: 350,000–500,000 rubles.

Online store: any goods with high demand

Starting an online business from scratch is cheaper than a physical store. The owner does not pay for the rent of the retail space, does not order outdoor advertising and does not hire salespeople. The main thing is to think about delivery. If you sell food and children's goods to residents of a small town, you need a courier. By regions, parcels are sent by a transport company or Russian Post.

Alexey Zagumennov, Managing Director of the Avira Group of Companies

An entrepreneur's best friend is good analytics. This applies to both a small town and a business in a metropolis. If you want money, arm yourself with statistics and look for an unoccupied niche. Analyze competitors to offer something new to the market. According to experts, hostels, convenience stores and children's entertainment centers pay off most quickly today.

Two ways to choose a product to trade:

  • View the popular range on the Amazon website. The "Bestsellers" section contains the most purchased items.
  • Enter a search query (words that users use to search for a product on the Internet) in the Yandex.Wordstat service.

In a small town, you can organize a profitable business no worse than in a big one. Many people think that it cannot be profitable in a small town. Everyone who thinks so, immediately sets themselves up for failure and does not consider the positive aspects of this issue.

Differences between small towns and big ones

There are many advantages to living in small towns. Here are some of them.

  • There life flows slowly and measuredly. The population is more intelligent in the choice of goods and services.
  • People here are more conservative in their views and not so influenced by fashion. They prefer to spend more time looking for the product they need at affordable prices.
  • Everything is nearby, objects are close to each other.
  • Much better environment.
  • Residents of tiny towns are less prone to stressful situations.
  • The population does not spend money on travel in public transport, and this significantly saves money.
  • The small towns have almost everything the same as the big ones. If there is a need to go to a large city, you can go there by private car or public transport.
  • There is a big difference between mentality and lifestyle.
  • The population of small towns has its own established system of values, which determines their way of life.
  • In small towns, the risk of crisis and globalization is reduced.
  • The degree of protection against the risk of ruin due to a decrease in demand is slightly higher than in a large city.

Small town business ideas

Residents of such settlements should not rush to choose the specifics of their future business. It is necessary to carefully weigh all the pros and cons and only then make the only right decision. Only in this case, the work will bring you a good profit. The sales ceiling in small towns may be limited by population size and purchasing power.

From the very beginning, you must "soberly" assess the market of your locality. Find out what services or goods residents want, what they need and what they expect. Clarify the number of your future competitors, their strengths and weaknesses.

It would be great to start your own business according to the system franchising. There are hundreds, if not thousands, of titles. In this case, the entrepreneur can count on a loan and on the comprehensive assistance of the franchisee. This can be a good help to unwind. Working under a well-known brand is much easier.

For the little ones, organize a Leisure and Development Center, where they will learn and explore the world.

A demanded business in a small town is a private one with a set of the following services: haircut, hair coloring, hairstyles for the holiday, manicure, pedicure. This type of business will never fail. Women always strive to be beautiful and attractive.

Cargo transportation and taxi services. In small towns, people also sometimes prefer taxis to public transport. Recruit a few drivers with personal vehicles, and things will go according to the knurled scheme. Due to this direction, business in the winter in a small town will become even more popular.

and selling them in big cities. To do this, you need to have a small plot of land and the desire to work on it. The population of megacities buys such products with pleasure.

Massage at the client's home. Many retirees or people with disabilities cannot afford to get to the clinic and sit in long lines there. A few experienced masseuses - and your business will flourish.

With a small room at your disposal, you can open studio tailoring, bed linen or repair of leather goods, umbrellas or making keys.

A new, popular type of service not only in big cities, but also in small ones - the provision of assistance with garbage disposal, old furniture and household appliances for recycling. In small towns, the problem with the disposal of household appliances is even more acute, since in megacities this issue is better solved.

Given the unique location of your town, you can start manufacturing jewelry, which would be ideally suited to the original culture of the city.

Even in tiny towns there are people who will not spare money for cleaning clothes, since not everything can be washed or cleaned at home. And you can provide this service to the public.

The opening of a small branded sweets shop, which will have several tables for tasting your products. A cup of tea or coffee will attract those who want to enjoy delicious products to the establishment.

Gift and card shop. If you really try hard, you can make an original boutique with beautifully designed gift sets and postcards with the appropriate theme. In this business, you need to take into account the following feature: customers must be treated with respect and warmth. Need don't just sellgifts, but also to be able to offer a product that corresponds to this particular case. Calculate how much customers can leave in your store, and based on this, form a pricing policy.

mini bakery. This type of business will provide your town with always fresh baked goods. The bread that is brought from a large city is not always soft. You can bake not only bread, but also: straws, buns with various fillings, and so on. Such a business has much more opportunities to flourish in small towns than in metropolitan areas.

In the conditions of life in a small town, there is an urgent need to open a business related to modern technologies: repair of mobile phones, sale and installation of satellite dishes and other related products.

Opening a private dental clinic. The population of our cities, both large and small, cannot boast of the good condition of their teeth. Therefore, treatment, removal, prosthetics may be exactly the type of activity where you can earn a lot of money.

Private driving school. You will be able to provide driving instruction services. In small towns, a car has long ceased to be a luxury and almost every family has a car.

Service " Husband for an hour". Having a few men on staff who know how to do everything around the house, you can organize a good business. This includes minor repairs, connection and repair of equipment.

Private kindergarten or babysitting service. In small cities, the problem with is no less acute than in large ones. Sometimes parents have nowhere to put their children, especially during school holidays. In small towns, everyone knows each other, and finding good teachers or nannies is not difficult. It will be difficult for you to make a mistake in the staff and its labor qualities.

Car repair and maintenance workshop,. To do this, you do not need a very large room. It is enough to equip it with the necessary equipment. A few competent car mechanics will be able to attract many customers to the workshop. Believe me, there are not many good specialists to whom people can entrust their car. You can open nearby.

If you live near a village, you can arrange ethnotourism. Residents of big cities will be happy to come to you. Many people want to take a break from the hustle and bustle of the metropolis and feel the village spirit for a few days, dig in the ground, take care of their pets.

A great way to earn capital can be opening sports or gym. Young people in small towns have long understood the benefits of a healthy lifestyle.

Opening computer store or a mobile phone store. Innovative technologies are not alien to residents far from large cities.

Workshop on furniture manufacturing and repair. Surely in your city there are several skilled craftsmen who have golden hands. Offer them cooperation with you, together you can achieve good success.

Can become profitable and hotel business. If you have a room that can be converted into a small hotel, motel or - this will be a good option. Rooms can also be rented by the day. With the right organization of labor and advertising, success will not be long in coming.

For residents of small towns, one of the best options might be Internet business. In this case, there will be no restrictions and barriers. No one will "put a spoke in the wheel" for you, you will depend only on yourself.

Bureau of Funeral Servicesis also a profitable business in small towns. Unfortunately, people die everywhere, regardless of where they live. The moment comes, and we are faced with the problem of burying loved ones. List of services that you can offer clients:

  • hearse services (mortuary - house - cemetery),
  • hand digging a hole
  • delivery of all necessary attributes,
  • coffin making,
  • provision of porters for burial,
  • making crosses and tombstones,
  • delivery of musicians or priests to the burial,
  • providing the necessary transport,
  • assistance in organizing a funeral dinner.

Is it profitable to open a business in a small town?

Whether or not a certain type of activity in a particular city is profitable or not depends on many components.
Before starting work, you need to study the consumer market of your locality well, evaluate possible competition. Then you need to select competent personnel whom you can trust. It will be necessary to take a responsible attitude to the suppliers of products (if required by the specifics of the work). It will not be profitable for you to attract suppliers from big cities - look for them in nearby settlements.

How soon the investment can pay off will depend on certain conditions. Residents of small towns do not have much money, so you should not count on quick profits. It may take several years before the business pays off. Much will depend on the demand for the type of service that you offer to the citizens.

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