Beautiful window decoration for the New Year. Window decoration for the New Year: ideas and tips

Although a trading floor is not a home, how to decorate a trading hall for the New Year so that it is original, beautiful, and most importantly, so that the design of the trading floor attracts and retains visitors. Therefore several simple ideas What you can do to decorate your sales area beautifully for the New Year will be very helpful.

One of the constant secrets is the little suckable candies that customers can take for free. Usually such sweets are placed in large glass vases. Everyone is already used to this. Therefore, it is better to stand out and decorate a vase for sweets according to the New Year. One option is to place small Christmas decorations in the form of gifts or small Christmas balls between the candies.

By the way, these same small Christmas balls can be stapled to a shopping bag, giving good mood and a desire to come to the store again.

How and with what you can decorate the hall beautifully New Year

The most important thing for a New Year's store window is to become a mystery, so alluring that you want to enter it. This problem is difficult to solve; the classic options are interestingly designed boxes. It’s as if these are gifts that are waiting for buyers. Next to the gifts, place goods that, in one way or another, relate to the New Year, with the implication that this item is a wonderful gift for the New Year. Sellers should constantly pay attention to inexpensive goods that can complement the purchase and become a New Year's gift.

There should be a lot of gifts and gifts in the store! Create the illusion of celebration and magic! Candles, Christmas trees, snowflakes, New Year's beads, small snowmen - place them everywhere between the goods.

How to decorate a store window for the New Year.

The store window will become truly winter if you create a pattern on the glass from. You can cut snowflakes yourself (for example, using the killing technique), or use stickers and stencils. This design looks especially good for clothing stores, where cozy fur coats and warm sweaters are behind the glass.

Decorative New Year's stickers, which can be pasted and re-sticked several times without leaving marks, will help you create a winter city in the window of a stylish shoe store.

Be sure to decide on color scheme decoration of the trading floor. Classic New Year's decoration- these are green and red colors. Recently, it has been very popular to decorate a Christmas tree in a retro style, using Christmas decorations, which the family collected for several years.

The same idea can be used to decorate a sales area for the New Year. Wooden soldiers, the Nutcracker, and trains can be used to create a New Year's composition. Products and price tags in the sales area can be decorated with clothespins with a figure of Santa Claus, New Year's cards on which it is written: “Gift for Her”, “Gift for Her”, “Gift for the Little Fairy”...

The design of a store window for the New Year using white and red looks fresh and frosty. If the illusion of frostiness is created outside, then you will want to go inside, where you can warm up, and at the same time find New Year's gifts for your loved ones. The main task of a showcase is to attract buyers. Red does this very well.

If the classic design seems too dreary to you, then pay attention to the combination of white and gold. It can be:

• large white candles in glass candlesticks, decorated feather sconces,
• glass vases filled with golden Christmas balls,
• You can put picturesque golden branches in white vases.

In this video you can see ideas for a composition of Christmas tree balls that will help you decorate your store for the New Year and Christmas with your own hands.

How to decorate a retail space for the New Year with your own hands.

To do this you will need:

• roll paper for drawing,
• curly staplers (it is better if the figures are winter - snowflakes or Christmas trees),
• regular staplers,
• scotch,
• stable base for the Christmas tree.

We will make openwork Christmas trees from all these materials. You will have to work hard to make the base for the spruce. The easiest way to use a tripod is to wrap it in roll paper.

Make tiers of Christmas tree branches from paper and attach them to the base. Don't forget to do openwork patterns. Your need to decorate the store's hall can be either large or small. One or more, stand in the center of the hall or in a shop window. By the way, such a white Christmas tree made of paper will fit perfectly into the interior of a pharmacy.

Everyone's favorite New Year holiday is approaching and all restaurants, cafes, bars, beauty salons and, of course, shops are being transformed. The owners of their establishments are trying to give the interior a New Year's festive atmosphere, thereby attracting more and more customers, encouraging them to spend their money making as many purchases as possible.

In this article, the News Portal “site” has prepared for you several options on how to quickly and inexpensively decorate a store with your own hands for the New Year. Interior decorating ideas for the New Year are suitable for any interior: school, kindergarten, house of culture, night club, restaurant, cafe, bar, etc.

How to decorate a store for the New Year?

Decorating a store for the New Year

Stores usually have large areas and spacious trading floors, which means New Year’s decorations must be of an appropriate size. As an option, you can decorate the room with huge Christmas tree decorations - New Year's balls. To make them you will need bright color balls or balloons of large sizes and made of high-quality rubber.

You will also need a disposable round baking dish made of foil.

Make a hole in the center of the baking dish, thread a nice wide ribbon and tie a knot. Glue the baking pan to the ball. Ready Christmas decoration ready for the store! Hang giant Christmas tree decorations from the ceiling or decorate display cases.

Another option for creating a giant Christmas decoration is to use large balls and bright, beautiful fabric.

Wrap the balls in fabric and tie a luxurious festive bow. Bows can be decorated with artificial flowers, Christmas tree decorations, New Year's beads, pine cones and tinsel.

The finished decorations will look very elegant under the ceiling.

Decorating a store for the New Year

An original decoration for any trading floor can be this unusual Snowman made from plastic vases filled with themed stories and artificial snow.

This New Year's decor is especially suitable for stores that sell dishes or interior items.

A decoration for a candy store can be giant New Year's candies, which can be made from a disposable cardboard plate, transparent cellophane wrapping and a small piece of red ribbon.

Decorate disposable plates with bright colors to create a candy pattern. Then attach the plates to long sticks, wrap them in cellophane and tie them with a red satin ribbon.

In addition to the sweet New Year's decoration, you can install a beautiful New Year's tree in a candy store, which can be decorated in accordance with the theme of the store.

Decorate the Christmas tree with wide striped ribbon and large sweet treats - candy, lollipops, cookies, donuts, etc.

Place large transparent vases filled with Christmas tree decorations around the store. It looks festive and stylish.

We decorate the store for the New Year with our own hands

It is necessary to decorate a store for the New Year not only inside, but also outside. When decorating your store, try to choose materials that will perform well even in the worst weather.

For example, for decoration you can use car tires. By decorating tires with bright colors, you can build original and unusual New Year’s art objects that will become a wonderful enticing element for clients and customers.

At the entrance to the store, you can place several tin buckets filled with fir branches, decorated with electric garlands and Christmas tree decorations. On the buckets themselves you can write congratulatory phrases, a store logo, or draw funny faces.

Elegant bright gift boxes that can be made from ordinary ones look very festive and New Year’s. cardboard boxes wrapped in gift paper.

Don't forget about decoration front door. Decorate the door itself with a Christmas wreath, which can be made from Christmas tree decorations.

Decorate the doorway with an elegant New Year’s garland of fir branches and light bulbs.

Or build an unusual homemade garland from foam rubber tubes. From foam rubber tubes you can make huge candies, lollipops and interesting weaves.

Attach all these elements to fir branches, with which you decorate the doorway.

The bright, colorful and beloved holiday of the New Year does not come to us immediately beautiful. Joy, fireworks of emotions, amazing impressions are also not born by themselves - all this is created by you and me, people. Enchanted, we write letters to Grandfather Frost, select a festive scenario, cook and set the table as if the Queen of England herself would come to dinner.

But the main thing is the outfits: first we think through our New Year’s costume, then, and, of course, we don’t forget to create an appropriate atmosphere in the room for the occasion. This can be not only an apartment, but also shops, pavilions and other establishments where holidays people gather.

Shops on New Year's Day

Trade turnover during the Winter holidays increases many times. But for this to happen, you have to try hard: every owner should decorate the store for the New Year. A person really loves beautiful wrappers, and only then figures out what’s inside, so you can only attract customers to your windows and counters with beauty.

If the room allows, you should definitely decorate a green Christmas tree; without it, the New Year is not so festive and beautiful. Your Christmas tree can also stand at the entrance to the store. By the way, about the entrance - it definitely needs to be decorated. Appearance The premises should resemble the plot of a fairy tale, which will attract all passers-by with its beauty and mystery. Decorations for a store can be very different. So, let's begin.

Railing

The railings can be wrapped in tinsel, but it must be soft so that neither the child nor the adult gets hurt. You should also take into account that if the winding of the horizontal railings is tight, someone will be embarrassed to wrinkle it and will not hold on. Therefore, it is imperative to do this at a distance of one or two hands. Vertical bars are more often used by children; the same safety measures are observed here.

Door

Today it is fashionable to hang Christmas wreaths above the entrance to the door, just like in the West. But, it is best if the wreath hangs at eye level, and only tinsel is placed above the entrance. You can either buy this decoration or make it yourself. There are many ways to do this.

New Year's showcases

The inside of street window displays is a whole culture, which even has its own name “New Year's window display”. To decorate them you need to follow several rules:

• Always highlight decorations.
• Do not use cotton wool, it gets dirty quickly.
• Use a mirrored corridor, which enlarges the space, making the latter also incredibly beautiful and mysterious. To do this, mirrors are installed opposite the glass at a slight angle on both sides and in the center. In front of them you can place shiny balls, stars, shiny fabric that will replace your favorite tinsel. The tinsel in the windows gives off a bit of a cheap feel.
• Use all the space: decorate both the bottom and top base, and even the center. To do this, you can use a fishing line, attaching jewelry to it at any distance you need. In order for one fishing line or thread to serve to support something, knots are knitted on it at different levels. You should take a double thread, tie a knot, step back the distance you need, tie a second knot, and so on. Toys or decorations are attached with the help of paper clips and hooks that cling to the gap between the nodes. From a distance it looks like objects are hanging in the air.
• Use beads different sizes and length. This decor can be arranged both vertically and horizontally. Moreover, in the first case, it advantageously lengthens the space. And if you combine this with a mirrored corridor, the result will be nothing more than a sorceress’s room or a mysterious cave.
• You need to put the most profitable product on display, but it should be repeated in the store; not every customer wants to get something from the display.
• Always offer elegant packaging for your products on display. This is a very effective move before the New Year festivities, because people are looking not only for a great gift, but also for beautiful packaging.
• You can start decorating New Year's windows from the very beginning of December. We must always remember that the businessman neighbor never sleeps.
• Use colors according to the calendar theme. New Year's windows should be white, red, blue, gold and silver.
• Showcases should be decorated compositionally: it can be a picture, figures, repeating scenes, or any other ideas. But there shouldn't be any chaos.
• On New Year's Day, people love to immerse themselves in childhood, remind them of this: toys in retro and Soviet style will come in handy.
• Decorate stores according to the age group. If you are working for adults, they are unlikely to like a children's theme that obscures the eyes with sparkles. Accordingly, children will be bored when looking at laconic, serious display cases.
• Place objects according to their size: larger ones back, smaller ones forward.

Decorating the store from the inside

If your retail establishment sells only things and consists of many glass pavilions, decorating it will not be difficult. You can use not only paint for decoration, but also tinsel and glass balls. Just hang them in an inaccessible, safe place for children and customers.

When selling, items that are currently in search should come to the fore: gifts, outfits, etc. If you have a lot of mannequins, dress them up like New Year’s: put caps on their heads and silver shiny fabrics on their necks. And, of course, do not forget about the product that needs to be sold: it must be visible, so you need to be careful with jewelry.

To sell not one, but several products at once to one buyer, organize compositions. For example, on the same mannequin everything should be in harmony: the blouse, the skirt, and neckerchief, and jewelry and handbag. The buyer must see the image as a whole, then he will want to follow this example and buy everything at once.

If your room is very small, you should not decorate it with huge balls, Christmas trees and snowmen, otherwise buyers will have nowhere to turn around for large areas; on the contrary, choose voluminous toys that will be visible from afar.

Food stores

When decorating the internal counters where food is stored, again do not forget about safety. There is no place for tinsel or glass decoration, nor any other small items. If a buyer buys food from the shelves, all this may end up in his stomach.

Even the back side of the display window should not be decorated with tinsel or rain. Buyers will be offended, all this will soar and fly in the air, again ending up on the products. It is best to use the “decoretto” technique; pictures can be purchased, or you can make them yourself. Streamers with drawings and congratulatory words are often used. There is also an economical option for decorating shop windows: using regular gouache, professional artists paint the glass. They draw Father Frost, Snow Maiden and other characters. It's not that expensive, but it looks very beautiful!

The smell of New Year

In any space, a festive atmosphere is also created with the help of scents. On New Year's Day it should only be pine needles and tangerines. Use pine and citrus flavors. The smell will be incredibly festive, and customers will not want to leave your premises.

Safety

When decorating any stores, the main thing is to follow safety precautions. Be sure to ensure that no decorations interfere with the passage to the fire hose and fire extinguisher. Steps both from the street side and inside the store should not be slippery or cluttered. Never hang glass balls and toys above the heads of customers, and do not block the aisles with snowmen or Christmas trees. And under no circumstances block the passage to emergency or regular exits. In general, clutter the space as little as possible; it is better to invite a specialist who can decorate stores for the New Year and tell you how to arrange goods in a profitable and pleasing way for the eye. After all, you want to escape from overloaded and cluttered shopping establishments.

If you use illumination, it must be new, proven a hundred times and very safe. In general, first of all, the installation of illumination must be coordinated with the fire department of the shopping center.

New Year's store design is a whole science on which financial well-being depends. That’s why try to approach it a little more seriously than everyone is used to.

As usual, winter suddenly crept up on us. Not in terms of weather, but in calendar terms - November has arrived. It’s still autumn, of course, but for retailers it’s practically winter. For any store, this means that it’s time to get serious about preparing and decorating the store for the New Year.

I wrote about preparation for sales at the end of November - December last year, and I don’t see the point in adding it. You can find specific recommendations for pre-New Year sales here:

You can find out how to attract more customers to your store, stand out among other similar stores and impress your potential customers here:

Here I want to focus on the question: How to decorate a store for the New Year. Everyone decorates the store in November. If only because local authorities require it. Most people buy a Christmas tree for display, hang a couple of garlands in the sales area and voila, the store is considered ready. And completely in vain. I have repeatedly said that the main advantage of independent stores is the opportunity to be individual, not standard, a little hand-made, in the best sense of this concept.

And buyers appreciate originality. And the New Year allows you to fully express your individuality and difference, at least on a visual level. After all, most people in December are looking forward to a holiday, a little fairy tale, something unexpected and unusual. They go to stores not only for gifts, but also for mood. Especially this year. Many reduced consumption, some canceled trips for long holidays. Everyone will want to pamper themselves a little, to compensate for disappointments. Leave it to them!

For example, a Christmas tree in a shop window. It can be ordinary, bought in a nearby store and merging with others, exactly the same. Or it can be unusual, one of a kind, representing your products, attracting attention and making you want to see what else is interesting inside the store. Such a tree is not just a decoration - it will be a presentation of your store and will sell.

In order not to be unfounded and not to write long texts, I selected examples of different “Christmas trees” for different stores and posted them below with my comments. Photos can be enlarged if you click on them. Enjoy viewing the pictures! Pick up ideas, experiment, create and your customers will thank you.

For clothing stores and beyond, you can creatively use mannequins “dressed” in New Year’s style.

The idea is not new, but it is perfectly executed. This is a disassembled artificial Christmas tree, a tailor's mannequin. From above you can come up with anything. Suitable for any store. The main thing is the birds.

Several technological ideas for creative New Year's decorations.

Cotton balls, synthetic organza and backlight. Magic effect. I would like to look inside, behind the veil. That is, go to the store.

I post a lot of materials on store design and window displays in the VK group. VK group “How to open and promote a store”

If interested, check out the wall starting March 8th. Of course, there are ideas for spring decoration, but, firstly, not only, secondly, some things can be applied to the New Year, changing the colors and adding New Year symbols.

Have great sales in December!

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