Evelina Khromchenko: ten rules of a real woman. Loft style kitchen Evelina Khromchenko's house

A loft-style kitchen is not just the kitchen of a typical city housewife, it is a place where you want to create real culinary masterpieces, experiment, come up with new dishes and do something that you would never do in a boringly designed kitchen. After all, you see, the environment always influences our state of mind, and for many women, the kitchen is the soul of the home. I think many readers will agree with me on this and will appreciate the amazing design of loft-style kitchens.

Kitchen design in loft style

Yesterday I wrote about what the loft style in the interior is, how it originated and what specific features it has. This style can be called quite bold, modern, but at the same time quite conservative, since it originated in the historical quarters of New York on the territory of factories and factories abandoned by the owners.

Today, this style is actively used by designers when decorating apartments and houses of various sizes. Perhaps the most popular place for its “implementation” is the kitchen.

What is a loft-style kitchen? The first thing that comes to mind is a converted factory kitchen or a former restaurant kitchen. Everything here is so massive and centuries-old - exposed metal pipes, a wide work surface, a restaurant island in the middle of the kitchen, an impressively sized metal hood.

Bare shelves display a variety of oils, spices and numerous metal utensils. This kitchen seems to say with all its appearance that in this place it is customary to do business: cook meat on the fire, cut salads at lightning speed, so that you get the feeling that a dozen chefs are about to rush in here to create culinary masterpieces.

The kitchen decoration itself looks deliberately rough - red or white brick, ceiling with wooden beams or bare concrete with large metal pipes. There is no place for floral lace curtains, lacy tablecloths or fluffy round rugs.

Kitchen furniture - made of natural materials- made of metal or wood in natural shades. The colors are predominantly cold, calm, and pleasing to the eye.

The chairs are of good quality, as if they were hewn entirely from centuries-old oak or from a noble piece of metal. All lines are clear, the overall image is quite bold. The picture above deserves special attention original chandelier, which represents a set of light bulbs different sizes, fixed in homemade lampshades.

Islands and bar counters fit surprisingly harmoniously into the interior of a loft-style kitchen. An island in the kitchen is also an additional serving surface, workplace and a dining table.

Bar counters are more suitable for small kitchens, while islands are more suitable for larger kitchens. It would be good if the bar counter was made of the same material as the kitchen countertop.

In general, the loft style presupposes the presence of a large amount of space in the room, so it can be used for arranging large kitchens, or open-plan apartments, where the kitchen is one with the living room and dining room. True, there are some exceptions, for example, a loft-style kitchen by Evelina Khromchenko

Loft style kitchen by Evelina Khromchenko

March 29, 2014 this is enough small kitchen was demonstrated on Channel One in the program Ideal Repair.

The designers created the wall behind the work surface using white decorative facing tiles in the form of a brick, and the far wall using red brick, changing the shape of the door and window openings.

The facades are dark gray, exactly the same as I saw in the IKEA store, with minor differences.

Loft style kitchens - photos

And finally, a small selection of loft-style kitchens. Perhaps one of them will inspire you to create your own unique interior!









Evelina Leonidovna Khromchenko is a creative fashion expert with an international reputation, the host of the rating TV program “Fashionable Sentence”, a teacher at the journalism department of Moscow State University, the author of the book Russian Style, the international editorial director of the Les Editions Jalou holding, who has rightfully earned a big name in the world of fashion journalism.

She has behind her the creation of the Artifact PR agency, filming, managing the Russian version of L'Officiel magazine, launching the cultural and educational project "Evelina Khromchenko Fashion School", articles and interviews with world stars from the fashion world, including Yves Saint Laurent , Claudia Schiffer, Naomi Campbell.

British fashion designer John Galliano once expressed the characteristic opinion that in his mind Russia is “Red Square, caviar and Evelina Khromchenko.”

Her comments from the “Fashionable Sentence” have long been scattered into quotes and received a separate term - evelisms. “Don’t be shy to be happy,” Khromchenko never tires of repeating to her viewers, and, probably, this approach lies the secret of her style.

Childhood and youth

The future “queen of Slavic fashion” was born on February 27, 1971 in the capital of the Republic of Bashkortostan, in the family of a school teacher, philologist and engineer-economist. The baby’s grandmother also taught at one time, but not Russian, like her mother, but German.


Both women dressed beautifully, despite the total shortage of those years, which affected the girl’s sense of taste and moderation in everything related to clothing in particular and style in general. Later, Khromchenko recalled how her mother knew how to put together her outfits in an unusual way, to find beautiful trench coats, jewelry, accessories, and shoes. According to her, all of Moscow began to wear a turban made from threaded gold ring a scarf, exactly following the example of her mother.

Thanks to her mother, Eva learned as a child that an intelligent woman cannot afford to look bad. The woman taught her daughter how to apply eye makeup and, more importantly, how to remove makeup, long before the girl developed a natural interest in her mother’s makeup bag. Through her efforts, Evelina never learned all the “delights” of puberty problems with skin and excess weight. Mom prepared food in tiny portions and taught her daughter the daily ritual of washing her face with ice cubes made from chamomile infusion.

Now the TV presenter still prefers salon procedures to home remedies, but the postulate is that proper nutrition- the root of health, she considers it fundamental; on the days of filming “Fashionable Sentence,” her diet does not exceed 1000 kcal.

WITH early age the girl demonstrated extraordinary learning abilities and was in every way an ideal daughter - diligent and obedient. As Evelina reported without false modesty in one of her interviews, she was a “dream girl” whom those around her “constantly admired and called beautiful and well-mannered.” At the age of 3, she learned to read by looking through publications in the Izvestia newspaper with her grandfather. At school he was an excellent student, an active participant in amateur performances and social life.

When the daughter turned 10 years old, the family moved to the capital. The young talent entered school No. 21 with in-depth study of a foreign language, where a number of disciplines were taught in English. She did not want to attend the Gnessin music school, but from the fourth grade she enjoyed going to art school. She really liked to draw. True, Evelina could not finish it. Due to problems with her vision, doctors recommended reducing eye strain, and she had to give up her favorite activity.

My hero Evelina Khromchenko

In high school, the purposeful schoolgirl attended various events, thematic meetings, and performances by music and theater stars. She expressed the information, impressions and thoughts she received in notes to newspapers, which she wrote in order to acquire useful skills and experience.


By that time, her parents had divorced, and her father married a woman who worked at the Yunost radio station. Evelina took advantage of her acquaintance with the editor-in-chief of the Smena radio station and approached her about employment. Thus, at the age of 16, she began working in the children's editorial office of the then All-Union Radio as a freelance writer.

The beginning of a creative journey

Having received a certificate, Khromchenko was preparing to enroll either in foreign language or journalism. Having made a choice in favor of journalism, she was able to become a student at the prestigious Moscow State University. Distinguished by her conscientious attitude to work and enviable hard work, the girl continued to work on the radio at the same time. In particular, she was one of the hosts of a radio program for high school students, “Peers.”


In 1991, she was hired, and in two years she made, in her words, “an enchanting career from a reviewer to a columnist.” Then the position of head of the department awaited her, then the editor-in-chief. The university was sympathetic to her busyness and forgave her missing some classes. The main thing is that she prepared her homework on time and passed her exams well.

At that time, Evelina had a very large volume of broadcasting - four hour-long and fifteen-minute programs per month, as well as at least three half-hour ones. Over time, she became the initiator and creator of several of her own radio projects about fashion trends and beauty for teenage audiences, including the program “Sleeping Beauty” on “Smena” and broadcasts on “Autoradio”. The aspiring journalist was even lucky enough to work with the creators of the famous television program “Vzglyad,” which offered viewers sharp materials and video clips of popular Western performers (which was a rarity in those years).


In 1992, a capable student was invited to work at the non-state radio station Europe Plus. On her wavelength, over the next five years, she prepared reviews for the author’s fashion column called “Podium.”

Career Development

In 1993, Evelina graduated from the university with honors. At the ceremonial presentation of the document to graduates higher education She couldn’t attend – there was another live broadcast. She received her honors diploma a little later.

A year later, an active and professionally trained journalist created the concept of the first publication in the Russian Federation for middle-aged and older schoolgirls, where the idea of ​​moral and aesthetic education of adolescents was implemented. For permission to name the magazine “Marusya”, she turned to fashion designer Vyacheslav Zaitsev: that’s the name of his eldest granddaughter, that’s the name of his perfume. The magazine has been published for over 25 years.

Evelina Khromchenko visiting Jasmine

In 1995, Khromchenko began to engage in PR, founding the Artifact PR agency together with her husband Alexander Shumsky. In parallel with radio broadcasts, she promoted many large-scale events in the fashion field, including the Elite Model Look competition and High Fashion Week in Moscow. As editor-in-chief, the journalist, fanatically devoted to her work, held about seven dozen press conferences with various fashion celebrities, including Valentino Garavani, Paco Rabanne, Linda Evangelista.


There was also a huge demand for freelance articles that Evelina wrote for printed publications. The purposeful journalist obtained exclusive material by attending (often at her own expense) shows and other important fashion events in her homeland and abroad, in particular in the world capital of fashion, Paris. In addition, she never tired of editing texts for her website, answering questions, giving recommendations to companies regarding the dress code of employees, sharing the secrets of style and fashion, giving lectures and acting as a consultant on television shows, and soon became the main specialist in the fashion industry on territory of Russia.


It is quite natural that in 1998 it was Khromchenko who headed the Russian edition of the Parisian fashion magazine L’Officiel, the first licensed project among more than a dozen subsequent foreign versions. Before this, about 80 years ago, the gloss, which received the status of “the bible of fashion and high society", published exclusively in French.


The domestic publication of that period covered all the main shows of Russian Fashion Week and contained practically no translated articles. Khromchenko attracted non-trivial authors to cooperate (from MGIMO graduate, Varvara, daughter of the owner of Nezavisimaya Gazeta, Konstantin Remchukov, to actress Ingeborga Dapkunaite), welcomed interesting columns, such as “Legend” by Vitaly Vulf, created her own separate strong product and promoted the work of Russian fashion designers. In particular, on the pages of her brainchild she revealed to the public such names as Denis Simachev, Alena Akhmadullina, Igor Chapurin.


Evelina has repeatedly been a member of the jury of various competitions for aspiring designers, including the French “ANDAM” and the domestic “Russian Silhouette” and the Competition named after. Nadezhda Lamanova.


In 2000, L’Officiel magazine and the Artifact agency became the organizers of the Valenki-Valenki project, designed, as Khromchenko put it then, to “rehabilitate the image of Russia”, turning the once folk footwear into an attribute of high fashion, capable of becoming “ business card"RF, "instead of the existing Chechnia and mafia." As part of the event, the Pushkin Museum in Moscow hosted an exhibition of 50 pairs of felt boots by Valentin Yudashkin, Andrei Bartenev and other Russian fashion experts.


Evelina Khromchenko is the first editor-in-chief of the Russian L"Officiel

In 2002, Khromchenko acted as curator of the personal exhibition of the French designer “Ora-Ito - a virtual pirate”, held at the Moscow State Historical Museum. The real name of the “design hacker”, who became famous for creating his own objects under famous brands, is Ito Morabito.

Monologue of Miranda Prisley. Voiced by Evelina Khromchenko

During the same period, the journalist was included in the list of “Top 50 Business Women of Russia” from The Russia Journal and began as a lecturer to introduce students of the Higher School of Economics to the discipline “Marketing and Branding in Glossy Media.” In 2006, she appeared on television in the popular television series “Don't Be Born Beautiful.” At the same time, she was entrusted with dubbing the actress Meryl Streep, who played the role of the editor-in-chief of a fashion magazine in the melodrama “The Devil Wears Prada.”

Fashion expert

In 2007, television viewers could see one of the most iconic figures in the fashion industry in the drama “Mothers and Daughters.” Then she became the co-host of a TV show about current trends, “Fashionable Sentence,” and became one of the jury members for many years. In the company of Vyacheslav Zaitsev and Arina Sharapova, she offered the heroes a lot of ideas for creating their impeccable image. A year later, this program was awarded TEFI, and the journalist (together with her colleagues) received the channel’s award in the category “Best Talk Show Hosts.”


The year 2009 was marked in the life of the “queen of gloss” with the release of her book about Russian style “Russian Style”. This essay was a selection of illustrations and photographs with the author's comments, revealing the concept of “Russian”. She presented her “visual encyclopedia” to the public in Paris at the Assouline publishing house. The event was attended by her colleagues and friends, including her close friend, designer and daughter of the President of Uzbekistan Gulnara Karimova, leading headhunter in the fashion world Florian de Saint-Pierre, pianist and composer Sergei Dreznin, who noted the importance of promoting Russian culture when discussing the book.

Evelina Khromchenko in the program “Cultural Exchange”

In 2010, Evelina Leonidovna was fired from her post as head of the Russian version of L’Officiel by publisher Evgeny Zmievets. He charged her with “excessive passion for her career” and gave her position to his wife, Mikhail Gorbachev’s granddaughter Maria Nevskaya. The owner of the Les Editions Jalou brand stood up for his creative employee, and the talented journalist rightfully received the position of international editorial director of the company.

Fashion tips from Evelina Khromchenko

In 2011, the Russian style icon began to give recommendations on the choice of balanced fashion solutions to demonstrate one’s own attractiveness, about eternal trends that must be in the arsenal of the fairer sex and other important things during the “City Class” project, offering education in the format of game education “Edutainment” "


Soon she opened her own Fashion School, and in 2013, within the walls of her Alma Mater, she began teaching - she headed the “Fashion and Lifestyle Journalism” workshop and taught students her original course on creating and managing a fashion magazine. To enhance her students' training, she recruited a number of leading fashion journalism professionals from the UK and US to teach in her workshop.

About Russian fashion and style

In 2013, in the capital’s Petrovsky Passage, at the Bosco di Ciliegi gallery, the fashion critic opened an amazing exhibition of vintage jewelry from her personal collection. Among the exhibits were things that she inherited, gifts, purchased in antique salons, at auctions in the USA and Europe, and even at flea markets.


The Lanvin butterfly decoration, which interested the guests of the event, was presented to her by the author, Israeli fashion designer Alber Elbaz, and the black chrysanthemum was presented to her by Kenzo designer Antonio Marras. Especially for the opening of the exhibition, young designers created, at Evelina’s request, custom necklaces using vintage materials. For example, Maria Golubeva decorated her beautiful work with antique keys.


In the same year, at the Fashion People Awards ceremony, held at the luxurious Lotte Hotel, Khromchenko rightfully became the winner in the “Fashion Expert” category.

In 2014, the popular presenter was included in the prestigious The Business of Fashion list of 500 most influential people in the international fashion industry. Her name was included in the “Media” section along with such big names as Dame Commander of the Order of the British Empire and editor-in-chief of the American edition of Vogue Anna Wintour, a living legend of the fashion industry and former editor-in-chief of Vogue Paris Carine Roitfeld.


In the same year, the Russian fashion star became a member of the Society of Musketeers of Armagnac, where she was accepted thanks to her contribution to the development of relations between the Russian Federation and France.

In 2015, Evelina became a guest on the “Evening Urgant” program, where she amazed viewers with her best photographs and spoke with sparkling humor about choosing outfits for the prom.


In December of the same year, the Fashion New Year Awards ceremony from the Fashion TV Russia channel took place in Moscow at the luxury hotel The Ritz-Carlton. The TV presenter, together with fashion historian Alexander Vasiliev, attended the event, which brought together the most significant people among all those involved in the creation and popularization of fashion in the country. She presented “Fashionable Verdict,” which won the award in the category “The Most Popular Fashion Program.”


In 2016, an ambitious and talented businesswoman presented a limited collection of shoes and accessories. It was created by her in collaboration with the shoe brand “Econika” based on the author’s formula “25 fashionable investments in your wardrobe.” Her idea is to choose a minimum of basic clothing and accessories that can help women look advantageous in any situation.


In July 2017, the second capsule of the “Evelina Khromtchenko & Ekonika” collection was released for sale, this time dedicated to the theme “Fashionable Business Trip”.

Personal life of Evelina Khromchenko

A successful and brilliantly educated journalist is divorced. Her husband for more than 15 years was a Muscovite, the general director of the Artifact Group and the president of Mercedes-Benz Fashion Week Russia, Alexander Shumsky.


They met as students at Moscow State University and got married, since 1996 they raised their son Artemy and developed a fashion business. But their union was not destined to live forever - in 2011 the couple broke up. They did not advertise their divorce, continuing to attend social events together.

In 2014, information appeared in the media about Khromchenko’s new novel and the fact of divorce from her first husband was revealed. The heart of the fashion expert was won by Dmitry Semakov, an expressionist artist of Russian origin from the New York art scene.


Evelina and Dmitry are not officially married, they live in a “guest marriage,” but they often while away evenings together in the cozy Italian restaurant Cervetti on Nikitsky Boulevard. Evelina is engaged in PR promotion of the work of her chosen one in the Russian Federation - she helps with the organization of exhibitions, advertises his works on Instagram, and organizes meetings with journalists.


Evelina is sure that every woman should please her loved ones and everyone around her with her beauty. Under no circumstances should she skimp on pedicures, manicures, hairdressers, shoes and underwear.


The journalist looks great and is younger than her age, as she takes care of herself every day. Her clothing size has not changed since 7th grade at school. She regularly gets massages from a good massage therapist, strictly limits herself to starchy and sweet foods, never mixes proteins and carbohydrates, and in the summer in Valencia she windsurfs and rides a bicycle. She likes Maya Plisetskaya’s recipe for slimness: “Don’t eat!”

The elegant TV presenter constantly participates in charity events and supports many charitable organizations, including the Planet of Peace and I Am! foundations.

Evelina Khromchenko now

The domestic fashion connoisseur continues to draw full houses in GUM and other major domestic and foreign venues, introducing the audience to the most important trends in the upcoming fashion seasons and repeating that “naturalness and well-groomedness, a sense of proportion and good taste” will always be fashionable. She continues to teach at Moscow State University, conduct “Fashionable Verdict”, and classes at her Fashion School.


The easily understandable universal formulas of the expert's style are so convincing that they have already acquired the status winged words. They are published on her official website under the heading “Evelisms”. For example: “Like boots, so is life” or “Nothing discredits a woman more than a fake Birkin bag.”

(eng. Evelina Khromtchenko, born February 27, 1971, Ufa, Republic of Bashkortostan) – international editorial director of the Publishing House Les Editions Jalou, editor-in-chief and creative director of L’Officiel Russia magazine, TV presenter of the “Fashionable Verdict” program on Channel One.

Biography

Evelina Khromchenko was born on February 27, 1971 in Ufa, the capital of the Republic of Bashkortostan, into an academic family: father is an engineer-economist, mother is a teacher of Russian language and literature. Parents spent a lot of time on business trips, and Evelina stayed at home with her grandmothers and aunts.

At the age of 9, Khromchenko moved with her parents to Moscow, where she graduated from specialized school No. 21 with in-depth study English language. Having received the certificate, I submitted documents to the Institute foreign languages(since I was fond of English since childhood) and to the Faculty of Journalism of Moscow State University. M.V. Lomonosov. Her parents wanted Evelina to become an ecologist, but, showing strength of character, she entered the full-time television and radio broadcasting department of the Faculty of Journalism at Moscow State University, from which she graduated with honors.

Career

While still a student, in 1991 Evelina began working as a reviewer in the main editorial office of radio broadcasting for children and youth at the Smena radio station, and three years later she was appointed as a columnist. She has implemented a number of original radio projects, one of which is the first radio program in Russia for girls, “Sleeping Beauty,” dedicated to issues of fashion and beauty. For some time she worked in the “Vzglyad” program of the VID television company.

From 1992 to 1997 Khromchenko conducted fashion reviews at the radio station “Europe Plus”, and in 1994 she created the first magazine in Russia for girls “Marusya”. An unsuccessfully chosen partner did not include her in the list of founders, and Evelina decided to leave the magazine.

In 1996, together with businessman Alexander Shumsky, she organized the PR agency “Evelina Khromchenko Fashion Department”, which in 1996 was renamed “Artifact”. The agency specialized in PR and press services for cultural events.

Until the end of 1997, Evelina held the position of editor-in-chief of the agency and successfully held more than seventy press conferences. The agency's clients included movie stars such as Gwyneth Paltrow, Sharon Stone, Brad Pitt, representatives of the fashion business: , and other famous and successful people. She led PR work at High Fashion Weeks in Moscow, Elite Model Look modeling competitions, organized visits to Moscow for Valentino Garavani, as well as for Gucci Group President Domenico de Sole.


At the same time, Khromchenko worked as a freelance fashion columnist for women's magazines, in particular, Ogonyok and the newspapers Izvestia, Komsomolskaya Pravda, Segodnya, New newspaper” and the radio station “Europe Plus”, where she launched the fashion show “Podium”, which quickly became popular.

On January 1, 1998, she was appointed editor-in-chief of the Russian edition of the magazine, combining at the same time the position of creative director of the magazine.


Evelina is regularly invited as a permanent member of the jury to competitions for young people - In Vogue, “Generation M”, “Russian Silhouette”, “Admiralty Needle”, etc.

In May 2010, Evelina Khromchenko was fired from her post as editor-in-chief of L’Officiel magazine, which she learned from an official press release. The main reason for the dismissal was Evelina’s large employment in other projects. Khromchenko was replaced by the wife of the magazine publisher, Maria Nevskaya.

“I never forgot that I was working “for my uncle,” but I got used to treating the matter as something personal. I have always worked for myself and demanded the same from my employees. That’s why it always seemed to many that I was a co-owner of the magazine.”

Khromchenko's departure caused a wide resonance in the media; many open letters were published in defense of the former editor-in-chief. As a result of the scandal, four months later, the French Publishing House Les Editions Jalou announced the return of Evelina Khromchenko to the magazine as editor-in-chief. In addition, she was appointed international editorial director of Les Editions Jalou.

Film and television

In 2006, Evelina performed episodic roles in the Russian TV series “Don’t Be Born Beautiful” and “Mothers and Daughters” and voiced Miranda Priestly, the heroine of Meryl Streep, editor-in-chief of the New York fashion magazine “Podium” in the film “The Devil Wears Prada.”


Since July 2007, she has been the presenter-prosecutor of the show “Fashionable Sentence” on Channel One.

Personal life

Currently, Evelina is married to Alexander Shumsky, general producer of Russian Fashion Week and director of the Artifact PR agency. Evelina met Alexander while studying at the university. In 1996, the couple had a son, Artemy. In 2014, it became known about the divorce of Evelina Khromchenko and Alexander Shumsky.


Official website: www.evelinakhromtchenko.com

The stars, as best they can, are trying to use quarantine to their advantage for their development and improvement - spiritual and physical. Some people re-read their favorite books and watch movies, others spend time with loved ones.

But Ani Lorak decided to work on her figure and showed her Instagram followers exactly how she does it. Fans of the star gasped - such a slender beauty and such a stretch!

“Are you 18?”

This is exactly how fans commented on the star’s photo from the gym. Ani Lorak in elastic leggings and a short tight top stands at the wall bars and shows stretching exercises.

Anya pulled her hair into a careless bun on top of her head and refused to put on makeup - the dark-haired beauty already has expressive facial features. And putting on makeup in the gym only gets in the way if you really go there for training.

The ideal figure delighted the audience. Ani Lorak is often criticized in stage costumes and evening looks for her love for minis and necklines while being clearly overweight. But this time there was nothing to complain about.

“A real fighter!”, “Great figure!”, “You are our motivation!” - followers showered the pop diva with compliments.

And Carolina herself signed her post like this: “You can always improve yourself!”

By the way, Latin American pop diva Jennifer Lopez has the same opinion. She is almost 10 years older than Ani Lorak, and her figure is also slim and fit, like a girl’s - she boldly shows off her perfect legs, arms and abs in racy photo shoots. All this thanks to tireless work on oneself and regular exercise.

A stellar example - let's follow together!

Ani Lorak shows by her example that you should not fall into depression and panic, but rather use your forced vacation to your advantage.

She signed the post with the hashtags “Good, sport, strength, positive.”

Although they say that a loud separation from her husband, Turkish businessman Murat Nalchadzhioglu, helped the singer lose weight and transform herself. One way or another, even at 41, Ani did not give up and did not give up. She looks great, if not 18, but definitely 25.

We can only follow the example and be inspired. And also look forward to the end of quarantine and new performances of the beautiful Anya - there is no doubt that she will appear before the fans in excellent shape and with wonderful songs.


Ksenia Borodina showed a dress with a deep neckline for 24 hours

The stars are using the forced “house arrest” due to the worldwide quarantine to the best of their ability. Ani Lorak goes to the gym, Regina Todorenko reads books and watches new movies, Kristina Orbakaite shows fans cozy home selfies.

And Ksenia Borodina does online shopping like a true socialite. Her latest update, a lilac dress with a belt and a deep neckline on the chest, very impressed her subscribers. Gorgeous!

Not my style, but very attractive!

We are used to seeing TV presenter and model Ksenia Borodina in sports-chic or casual outfits. Unfortunately, she doesn’t often please us with feminine, romantic images. Obviously, the spring mood also affected Ksenia. She looked at an elegant dress on the Internet, ordered it and immediately tried it on. Of course, Anna Semenovich Ksenia’s neckline is a long way off. But what a thin waist!

The celebrity did not forget about the corresponding beauty look. A careless hairstyle, as if tousled by the spring wind, emphasized thick eyebrows and dark lipstick - this is the beauty look the TV star chose. Bright makeup contrasts with the delicate shade and feminine style of the dress, but this is precisely the “trick” of Ksenia’s new look.

How to repeat a fashionable look

You don't have to spend money on a designer outfit to replicate Ksyusha's look. In the mass market you can find a dress of a similar style and shade - or any other that you like best. The main thing is that the color is clean and fresh like spring, then automatically you will look younger and fresher.

Important nuances: a row of touching buttons in the front, short sleeves, a wide belt emphasizing the waist. And, of course, a daring neckline. But before you try on such an outfit, really evaluate your figure and, if necessary, tighten it up.

A tight-fitting bodice will easily reveal all your secrets, in particular, what you ate during quarantine in front of the TV and in what quantities.

If you're going shopping, take note of the new look from Borodina

How to put on makeup

As for the beauty image, there are no special restrictions. Dark lipstick doesn't suit everyone, and can quickly add a few extra years to the look. Therefore, if you are not going on a date or to a significant evening event, it is better to choose natural shades or transparent lip gloss.

Naturalness is in fashion now - and even Vodonaeva abandoned eyelash extensions and got rid of acrylic manicure.

Unfortunately, fans were only able to admire the appetizing curves and wasp waist of the beauty-TV presenter for 24 hours - after all, that’s exactly how long the Instagram stories are saved.

However, you shouldn’t be too upset: quarantine doesn’t end tomorrow, as is obvious, and Ksyusha will make many more interesting purchases that she will want to show off to her subscribers. We are waiting!

Impeccable haircut, stunning dresses and suits, strict glasses and a sharp tongue. This is how millions of television viewers and guests of social events are used to seeing Evelina Khromchenko, closely following the latest fashion trends. Her photos in her youth and now are like photographs of two different people.

TV presenter and fashion expert Evelina Khromchenko

The TV presenter and journalist is the author of her own style, but she is critical of herself on TV and always finds something to complain about. An expert in the selection of clothes and accessories, she made fashion a daily, mundane norm of life, freeing women, and men too, from the idea that elegance is inaccessible.

Childhood and youth

Evelina Khromchenko was born on February 27, 1971 in Ufa. The style icon’s family was extremely intelligent: father Leonid was an economist by training, and his mother worked as a teacher of Russian language and literature. The upbringing of the future TV presenter was largely influenced by her grandmother, who taught German and was always dressed to the nines, complementing her look with memorable accessories.

The girl grew up very curious and smart. She learned to read at the age of 3 thanks to the famous newspaper Izvestia, which her grandfather read every day. When Evelina was 10 years old, the family moved to Moscow.


At school, Khromchenko also stood out among other children. Evelina studied with straight A's and from a young age began to show a penchant for creativity. The teachers loved the obedient, diligent and diligent student, who happily performed at school amateur performances. The girl’s parents dreamed of raising their daughter to be a famous musician, since they themselves were to a large extent fond of music. However, here Evelina showed her character and an opinion different from her parents, which she learned to formulate clearly and clearly from an early age.

The girl was not at all attracted by the prospect of a music school, and Khromchenko persuaded her mother and father to send her to drawing. In the 4th grade, she began studying at an art school, which, however, was not destined to graduate. Soon, Evelina’s vision began to deteriorate, which is why doctors recommended giving up classes, and the girl had to forget about her dream.


Closer to her senior year, Khromchenko again thought about her prospects for the future. She could easily enter a linguistic institute thanks to training in a specialized English school and learn languages ​​like mother and grandmother. However, the girl chose a different path, deciding to connect her biography with journalism, enrolling in Moscow State University. In parallel with her studies, the girl began to look for work in order to gain the necessary experience by the end of the institute.

Here her family connections helped her: her father had recently divorced her mother and married again, Evelina’s stepmother worked at the Yunost radio station. Thanks to patronage, they agreed to “look” at the young journalist and hired her. Her short stories became the basis for the programs of other, more experienced journalists.


In 1991, the girl was accepted into the All-Union Committee on Television and Radio Broadcasting, where she ended up in the radio broadcasting department for boys and girls. There, Evelina quickly moved up the career ladder, making useful acquaintances and contacts, which in the future helped her to realize her career. professional field. Khromchenko combined her work with her studies, which is why she was sometimes forced to miss classes.

However, teachers encouraged practice in the field of journalism and often turned a blind eye to absenteeism. The girl hosted the “Peers” program on the radio channel, lasting about 4 hours. Conducting a live broadcast prevented Evelina from attending the graduation ceremony at the university, from which she graduated with honors.

In 2013, Khromchenko became a teacher at the journalism department at her home university.

Fashion

Evelina Khromchenko’s first steps in the fashion world were the author’s program “Sleeping Beauty” on radio “Smena”. It was aimed at a teenage female audience and talked about fashion trends. At that time, the radio presenter was still listed as a student at the institute.


In 1991, Evelina was invited to the Europe Plus radio station, where she took the position of leading fashion column. Their short reviews the girl came up with it literally on the way to the studio, where she voiced it live: the radio station saved on recordings, since the talented Khromchenko had quite serious on-air training.

At the age of 20, the girl founded the fashionable teen magazine Marusya. But due to the dishonesty of her business partner, Evelina eventually did not have any rights to the printed publication. She left the project, leaving behind her beloved creation.


Evelina Khromchenko - expert in the fashion world

In 1995, Khromchenko and her husband Alexander Shumsky organized the PR agency “Evelina Khromchenko Fashion Department”. A year later, it received the name “Artifact” and became the main organizer of the fashion festival “Russian Fashion Week”. In parallel with PR, Evelina tirelessly wrote articles for popular women's magazines.

For the sake of exclusive information, Khromchenko flew to Paris at her own expense to the most important events in the world of fashion, interviewed the most famous figures in this field,.


The articles written by Evelina more than covered the cost of travel, and soon she became the main specialist in fashion in Russia. Her PR agency organized press conferences for recognized leaders and emerging fashion figures.

Press and television

In 1998, when the French magazine L’Officiel decided to found a Russian-language publication, Evelina was offered the position of editor-in-chief without the slightest hesitation. This was a turning point, but quite expected event in the career of the famous journalist. A special feature of the magazine was the absence of translated articles, as well as the enormous attention paid to the Russian fashion segment and home-grown designers.


Evelina Khromchenko - editor-in-chief of L’Officiel magazine

Thanks to L’Officiel, readers learned many names of Russian designers and fashion designers who are now known throughout the world. Khromchenko worked at the magazine until May 2010, after which she was replaced in this post by Maria Nevskaya, the wife of the head of the Parlan publishing house, which published L’Officiel. The official reason for the dismissal was given by the project publisher as “Khromchenko’s excessive passion for his own career.”

In September, the publishing group AST received the right to publish the Russian version of L'Officiel. The management of the Les Editions Jalou group of companies, which includes L'Officiel, returned the Russian “devil in the Prado” to its original place. Evelina not only headed the Russian edition, but was also appointed to the post of international editorial director of Les Editions Jalou.


In 2007, Channel One launched the author’s project “Fashionable Sentence”, where Evelina became a co-host. Together with other colleagues, Khromchenko gave advice to the guests of the program regarding clothing style and behavior, turning ordinary people into fashionable and unusual people.

In 2009, Evelina wrote her first book about fashion, “Russian style,” which was published in two languages: English and German. The work enjoyed considerable success outside the country, showing foreigners “another Russia.”

Personal life

The path into the personal life of a fashion expert is closed. It is known that Evelina Khromchenko met her future husband Alexander Shumsky while a student at Moscow State University. The couple got married and did business together: they founded a PR agency and organized Russian fashion shows.

In 1996, their son Artem was born. The news of the divorce, which took place in 2011, reached others only in 2014. The couple maintained only the appearance of a relationship, appearing together at public events.


Since 2014, Khromchenko has been dating artist Dmitry Semakov. The lovers live separately, but spend a lot of time together. Evelina is passionate about promoting the career and creativity of her lover and helps in organizing exhibitions.

On "Instagram" Hundreds of thousands of people follow Evelina. The fashion expert talks about the principles of filling a wardrobe on the official website and in social network groups on VKontakte, in